Privacy Policy.

Effective May 18, 2026

Overview

Colonial Pointe Franklin Lakes(“Colonial Pointe,” “we,” “us”) respects your privacy. This policy explains what information we collect when you use our website at colonialpointefranklinlakes.com, how we use it, and the choices you have. By using this site you agree to the practices described below.

Information we collect

Information you provide

When you submit a tour request, ask about availability, or contact our leasing team through this site, you may give us:

• Your name, email address, and phone number
• Your desired move-in date, preferred floor plan, and household details
• Any additional notes or questions you include in the message field

Information collected automatically

Like most websites, our servers and analytics tools automatically log basic technical information when you visit, including:

• IP address, browser type, device type, and operating system
• Pages viewed, time on page, referring website, and the date and time of your visit
• Cookies and similar identifiers that help the site function and let us measure usage

How we use your information

We use the information we collect to:

• Respond to your leasing inquiry and schedule property tours
• Send you availability updates, pricing changes, or follow-up messages relevant to your request
• Process rental applications and resident services through our property management system
• Improve site performance, content, and the visitor experience
• Comply with applicable laws and protect against fraud or misuse

How we share your information

We do not sell your personal information. We share information only with:

• Service providers who help us operate the site or respond to your inquiry, including our property management software (ResMan), email and hosting providers, and listing partners such as Apartments.com and Zillow when you submit an inquiry through their platforms.
• Property owners and on-site staff who manage the leasing and resident experience at Colonial Pointe.
• Legal and regulatory authorities when required by law, subpoena, or to protect the rights and safety of our residents, staff, or property.

Cookies and analytics

This site uses cookies and similar technologies to remember your preferences, keep the site running, and understand traffic patterns. You can disable cookies in your browser settings, though some site features may not work as intended. We may use third-party analytics services, such as Google Analytics, to measure aggregate usage. These services collect information governed by their own privacy policies.

Your choices and rights

You may:

• Ask us to confirm what personal information we hold about you
• Request that we correct or delete your information
• Opt out of marketing communications at any time by replying “unsubscribe” or by contacting our leasing office
• Request a copy of your information in a portable format

Residents of New Jersey, California, and other states with applicable privacy laws may have additional rights. Contact us using the details below and we will respond within the time period required by law.

Data retention

We keep your information for as long as needed to respond to your inquiry, comply with our legal obligations, resolve disputes, and enforce our agreements. Inactive prospect data is purged on a routine schedule.

Security

We use reasonable administrative, technical, and physical safeguards to protect the information you share with us. No method of transmission over the internet is fully secure, so we cannot guarantee absolute security. Please use caution when sending sensitive information online.

Children's privacy

This site is intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided information through this site, please contact us and we will delete it.

Third-party links

Our site links to outside resources such as the resident portal, virtual tour platforms, and apartment-listing sites. We are not responsible for the privacy practices or content of those websites. Please review their privacy policies before sharing your information.

Changes to this policy

We may update this policy as our practices or applicable laws change. When we do, we will update the effective date above. Material changes will be highlighted on this page.

Contact us

Questions about this policy or about the information we hold about you? Contact the leasing office:

Colonial Pointe Franklin Lakes
556 Colonial Road
Franklin Lakes, NJ 07417
Phone: (201) 904-2124
Email: leasing@cpflr.com

See also our Terms of Use and Accessibility Statement.